Nicolas ColeCo-Founder Ship 30 for 30, Premium Ghostwriting Academy

This Is Why Most Writers Stay Broke #shorts #money #mindset

26 Jun 2026 · 1 min

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In this short, Nicolas Cole shares his personal journey from being an introverted writer who feared asking for money to becoming a confident service provider. He attributes his transformation solely to doing an "obscene amount of reps"—repeatedly offering his service over a long time horizon. This sustained practice built his confidence, enabling him to handle client objections effortlessly. Cole emphasizes that success isn’t about being the smartest or having broad business knowledge; it’s about knowing a specific service better than the client, which comes from deep, focused experience.

Chapters

I started being an introvert who just wanted to write and didn't want to talk to people and was afraid of asking for money. I was the exact same as every archetype you hear about. And the only difference between where I started and where I am today is just I did an obscene amount of reps over a long time horizon. It's the only difference. And that is what I hope for all of you is like you commit to providing a service for a long enough time horizon where your confidence in that service grows. That's what allows you to overcome objections very easily. It's not that you're the smartest person ever. It's not that you know more about business than this client broadly. It's that you know more than the client about this one specific thing.