Nicolas ColeCo-Founder Ship 30 for 30, Premium Ghostwriting Academy

This Is Why You Should Start A Free Newsletter Before Trying Paid #shorts

19 Jun 2026 · 0 min

Watch on YouTube

0:29

In this YouTube short, Nicolas Cole advises creators to begin with a free newsletter as a way to develop their content creation skill and to validate that their material provides genuine value to readers. He emphasizes that the decision to launch a free offering should be driven by the need to practice and prove usefulness, rather than solely focusing on attracting customers. Once the creator sees clear evidence that the audience enjoys and benefits from the content, they can then introduce a paid tier.

The reason you should start for free is because you should focus on building the skill first. Often people think about that decision through the lens of the reader or the customer. And it's like, oh, I need to give some free value and then I can go paid. And it actually has less to do with that and more to do with the reason you should start for free is because you should focus on building the skill first. You should validate that you're actually assembling things that people find valuable. And then if and when you're like, oh, okay, people are clearly enjoying this, then add in the paid tier.