Nicolas ColeCo-Founder Ship 30 for 30, Premium Ghostwriting Academy

Transform One Article Into Newsletter Gold #ContentMarketing #Creator

13 Jun 2026 · 1 min

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In this segment, Nicolas Cole explains his approach to content repurposing, describing how a single article can be turned into a Substack newsletter, then split into LinkedIn posts, Instagram carousel slides, and other formats. He raises the strategic question of whether Substack should be treated merely as another republishing channel or as the primary creation platform from which all other versions are derived, emphasizing the importance of intentional distribution planning.

Chapters

I think there's such an art to republishing and thinking of different ways to leverage content because, for example, this content can still also be republished on other platforms too. They have a newsletter on Substack. That's just the starting point. All of these articles of mine also get posted as articles to my ex, and then excerpts also get created as LinkedIn content, and then they also get posted as Instagram carousels. That's why the important question is, is Substack just another republishing platform where we're taking something existing and putting it there, or is Substack the creation platform for a different thing, and then we republish it to other places from there.