A founder shares why Loom videos beat scripted pitches for client communication. Authentic energy and personalization matter more than polish. The approach helped build their agency by making interactions feel genuinely friendly instead of transactional.
But to be honest, a lot of it comes down to tone. You could say the same thing, but the way that you write it or like, something we talk about in PGA all the time is actually sending looms. So you're sending a loom to personalize it more. And the tone that you use, if you start the loom, and it's like, hey, I've got this exciting idea for your business. And, like, pitch, pitch, pitch, right? The other person can feel that, and within 30 seconds, they're like, I'm out of here. Right? But. But if you open the loom, this is like, this was such a huge lesson for me building my agency. You basically talk to every single person as if you've already been friends for 10 years. And that's. That is an energy, right? It's not like a trick. It's just an energy. And you just hit them up and you're like, hey, John, really love what you're up to.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
