Nicolas Cole says prospective clients want to see what your service looks like for them, not your past work. Offer a free custom sample: a week of social posts or a newsletter in their voice. AI now lets you create these in hours instead of days, making it far easier to close the deal.
When you reach out to a client, what you're trying to demonstrate is this is what it would look like if we did this for you. That's ultimately the only thing the person cares about. They actually don't care if you've been successful with other people. They only care if you will be successful again with them. And so one very easy way of getting ahead of that objection is saying, let me put together a free custom sample for you. So if you're pitching social ghostwriting, how could you show them a week's worth of social content or a day's worth of social content specifically for them? If you're pitching newsletter ghostwriting, how could you show them a sample newsletter written for for them written in their voice, written by using content from a book they wrote or a speech they gave or a YouTube video they put together. With AI, this is so incredibly easy to do. I used to do this manually. I would do free custom samples and that's how I landed a lot of clients. But this was pre-AI. I would spend 4 or 8 hours putting together a free custom sample for a client. And guess what? Because I put in that work, the likelihood of them going, wow, this is actually pretty great, I would like to work with you, went up tremendously.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
