This is a YouTube video titled "Unlocking Success: The Power of Iterative Digital Products" containing a monologue or talk from January 7, 2025, discussing the value of iterative development in building successful digital products, specifically referencing the Ship 30 program. The speaker emphasizes the importance of cohort-based feedback and continuous iteration over several years.
I would encourage anyone who wants to build a digital products I actually see now. You know, in hindsight, I see a tremendous amount of value in starting with something that's more cohort based because you, you get so much more feedback and you're able to interact with people so directly. This evergreen version of ship 30 is going to be so successful over a long period of time is because we spent three years iterating on it, which is very different than someone who sits down and goes, I want to build an evergreen async sort of digital product. They build it one time and then they're like, well, I'm done. You know. No, we iterated on ship 30, I mean, eight times a year for three years. You know, it's funny.
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