Nicolas Cole's coffee shop test asks: would you feel your hour was wasted if someone gave you this writing advice? Most creators fail by offering vague platitudes instead of concrete, actionable insights that actually teach something.
I feel like there's a weird thing that happens on the internet where because it's happening through a screen, we like judge it differently. But I like using the coffee shop test, which is if you and I went and got coffee, you sat down, you're like, "Cole, I got an hour. Give me your best writing advice." If I sat here and was just like, "You got to follow your heart." Yeah. You would leave that coffee. Believe in yourself, you know? Yeah. You would leave that coffee being like, "That was the biggest waste of time ever." And yet that's what most people do when they create their content. They don't actually go through the coffee shop test. Like, is the person leaving your hour-long coffee meeting going, "I just got more than an entire degree," or are they leaving being like, "You wasted an hour of my life"?
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
