Nicolas ColeCo-Founder Ship 30 for 30, Premium Ghostwriting Academy

Use This Strategy To Land Your Next Ghostwriting Client #shorts

28 Jun 2026 · 1 min

Watch on YouTube

1:21

In this short, Nicolas Cole explains the "pitching in public" strategy for acquiring ghostwriting or CMO clients. Instead of sending a private DM or Loom video, you turn the outreach into a public piece of content—a Twitter thread, LinkedIn post, or carousel—that critiques a prospect’s website funnel, highlights what they’re doing well, and suggests concrete improvements you would make as their CMO or ghostwriter. Cole addresses the common fear that publicly pointing out a prospect’s flaws will embarrass them, noting that this narrative is unfounded and that he’s even been hired by people who used this tactic on him. The key advantage is that the content not only reaches the target (who may respond) but also a broader audience of similar business owners, turning a single outreach effort into scalable, inbound lead generation. This “triple‑dip” approach maximizes the effort spent on outreach by converting it into shareable, value‑adding content that attracts multiple potential clients.

Chapters

Pitching in public is where you find someone that you can help and instead of DMing them and instead of sending them a Loom directly, you turn your pitch into content. So you write a thread or you write a LinkedIn post or you write a carousel where you say, hey, I went down this person's website funnel, etc. They're doing a lot of things really cool, but also I noticed some areas of improvement. If I was their CMO for a day or if I was their personal ghostwriter, here are the things that I would tweak. Now, whenever I explain this strategy, people are like, Cole, the other person's going to get furious. The other person's going to get upset. I'm going to embarrass them by saying the things that they're doing wrong in public. And I'm just telling you that that's a narrative that you're making up for yourself. That is not true. I have hired people who did this to me. So this is incredibly powerful. The other reason why it's so powerful is because even if the person that you're writing about doesn't respond, what it does is as content, it goes in front of other business owners who might be just like that person. So you might not get this person's attention, but you might get the attention of another business owner who's like, hey, I really liked your write-up and I really liked your ideas. We have a very similar type of business. Can you help us do that. So this is one of the most effective ways of like combining and triple dipping. You were already going to do this work to do outreach, so now you're just doing it in a more scalable way, turning it into content, and it's more likely to attract inbound leads, not just from the person that you're writing about, but other different types of people.