A creator explains why targeting one specific person instead of a mass audience builds a loyal following. The strategy draws on the "thousand true fans" concept to show how narrow focus actually expands reach.
So whenever you're thinking of I want to build an audience, you shouldn't think of a mass of people. You should think of one person. What is their name? Where do they live? What problems do they have? What are they interested in? And if you're clear about that, you're going to attract all the other people who are like that person. Your goal is to write or create something that is so specific, it's universal to all the people that are like that person. First of all, the more you try and get everyone, the more you get no one. Second of all, you don't need everyone. You don't need Ed Sheeran level of success. You just need a thousand people. It's the famous essay, a thousand true fans. You don't need as many people as you think.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
