We Paid $68,000 To Join This Sales Mastermind #business
In this video, Nicolas Cole recounts his experience with Dickie joining a $68,000 sales mastermind. He observes that much of the material—Google Docs, playbooks—could have been sold as low‑cost digital products ($350) or even a $99 community membership. However, the mastermind also included high‑touch elements such as personal coaching and in‑person events, which justified part of the price. Cole uses this example to argue that pricing digital or info products shouldn’t be about perceived intrinsic value alone; instead, creators should assess whether they can reliably deliver the promised outcome at the chosen price point and within the delivery format (the "container"). The discussion highlights the flexibility of info product formats, the importance of tangible delivery mechanisms, and a pragmatic framework for setting prices based on deliverability rather than abstract worth.
