Nicolas Cole built a ghostwriting agency in 2017 that wrote only 800-word CEO thought-leadership articles. At its peak, the agency produced more pieces monthly than Inc. and Forbes combined, with 23 staff and millions in revenue.
In 2017, when I first started my ghostwriting agency, we specialized in one thing. We wrote 800-word thought leadership articles. That was it. We didn't write landing pages. We didn't write emails. We didn't do social content. We didn't do anything else other than write 800-word thought leadership articles. And fun fact, at the height of our agency, we were ghostwriting more thought leadership articles for CEOs and founders per month than Inc Magazine and Forbes combined. That is what specializing looks like, is you go, I do one thing, and I scaled that agency to multiple millions of dollars in revenue. We had a whole staff. 23+ full-time employees. It is such a great example of you do not need to offer every service to every type of person.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
