Nicolas Cole argues that high-end ghostwriting clients don't want writers, they want leverage: ideas plus time. Most writers and business owners don't understand what makes great content or a distinctive voice. Learning a small set of techniques like hooks, formatting, and five voice archetypes can put you in the top 1%.
The best ghostwriting clients aren't looking for writers. What they're looking for is leverage. These business owners wake up thinking, I have all these ideas, I just don't have the time to write them. And they've tried hiring content writers, they've tried hiring copywriters, they've tried doing it themselves. But the reason none of these solutions work is because the vast majority of writers and business owners don't actually know what makes for great content. They don't even know what makes their voice their voice. Which is why if you can learn just a few, few basic writing techniques, hooks, formatting, writing rhythms, you know, the five archetypes of client voices, which I talk about at length in my book, the Art and Business of Ghostwriting. If you can build this small handful of skills, you can catapult yourself to being a top 1% writer who makes bank writing for business owners. And no, these are not hard skills to learn. Okay, I've trained over 2000 writers on these skills inside our premium ghostwriting academy. Writers from all over the world, writers where English wasn't even their first language. So if they can learn it, so can you.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
