A creator explains how they use ghostwriters to produce content across X, YouTube, and newsletters at scale. They walk through the Irresistible Offer script framework they use to maximize reach and engagement.
What is social media ghostwriting? It's where you help someone take all the stories and insights they've acquired over the course of their career and you scale them online. And I can show you better than I can tell you with a very simple example. I have a framework that I've been using for years called my Irresistible Offer script. I wrote a long form piece about it on X and it performed pretty well. Almost 30,000 impressions. Not bad. Now, this is a digital writing strategy I talk about all the time, but when something performs well, you don't want to just say that thing one time. You want to say that same idea a hundred times. So first I had one of our ghostwriters internally help me turn that long form piece into a YouTube script. And that YouTube video ended up becoming one of my highest performing videos with over 100,000 views. Then I had another one of our ghostwriters on our team help me turn that same piece and that same framework into a paid newsletter for our substack right with AI. And that newsletter became one of our highest performing paid newsletters to date. So do you see how this works? I already did the highest leverage part. I created the framework. But ghostwriters can help me scale the lower leverage work right, by taking my thinking and turning it into more new text based assets, which is how I'm able to be everywhere all at once.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
