Nicolas Cole says cold outreach is the fastest way to scale a ghostwriting business because you control the timeline. Building a personal brand through content takes longer but compounds over time and eventually makes growth easier.
My recommendation, if someone goes, how do I grow my ghostwriting business as fast as possible, is you should build it on cold outreach because it's the lever where you have the most control. But you should also recognize that as you create content on the internet, even though it won't generate as quickly of a result, if you stick with it and you invest in it, the compounding asset that is your personal brand and your audience and all of those things ends up making your life easier and easier and easier and easier and easier as time goes on.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
