Nicolas Cole's cold outreach method skips mass emails for personalized research. Spend 15 minutes on each prospect's business, find a specific problem, and offer concrete help before you pitch. Fewer targets, real insight, higher response rates.
The strategy I teach is called free consulting. This is not about spray and pray. This is not about creating a message and copy pasting and just going, oh, I just need to reach out to a gazillion people. No, no, no, no, no, no. You are much better off doing more quality outreach for a smaller number of people rather than really surface level, general, broad, vague outreach to lots of people. So what does this mean? This means you got to do your homework a little bit. You poke around online, you're like, I think I can help this type of person. You do some searching on social platforms and before you reach out to them, you should spend 15 minutes doing your homework so that when you reach out to the person, you can speak really well. You're educated to, hey, I noticed these problems in your internet presence or your internet funnel, and I can help you solve them. You will be so much more successful if you take the time to do that for a smaller number of people rather than putting together some sloppy copy-paste message that you send to 1,000 people.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
