Nicolas ColeCo-Founder Ship 30 for 30, Premium Ghostwriting Academy

What Makes Business So Hard And Fun At The Same Time

25 Mar 2026 · 1 min

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1:16

In this monologue, Nicolas Cole explains why business feels both enjoyable and challenging. He argues that there is rarely a single correct answer to business decisions; often, multiple, even contradictory, options can both be right. He illustrates this with the tension between working harder to increase capacity and pausing to reorganize before the next step. Cole emphasizes that the ultimate "right" answer is the one that aligns with an individual’s personal best interest and lifestyle preferences. He gives examples ranging from a relentless 7‑day‑a‑week work ethic to a more modest setup of three high‑paying clients that provides a dream life, underscoring that each person must define their own optimal business strategy.

Chapters

This is what makes business both such a fun game and such a difficult game. The fact that there never is just one right answer, and that oftentimes the right answer means being able to hold multiple things that contradict each other at the same time. So what I mean by that is, is the answer can and should you work harder? Maybe. But is the answer also you're working really hard and maybe where you're at, working harder isn't necessarily the next right decision? Maybe you need to kind of pause and clean things up, and that's what unlocks the the next thing. I literally just said two things that are opposite to each other, and both are true. If you work harder and push harder, like, yeah, you will probably increase capacity more and achieve more. And yet that doesn't necessarily mean that that's the only right answer or the right answer. This is why the game of business is so challenging, is because you have to sit with multiple right answers. And then ultimately, the only true right answer is what is the thing that is in your personal best interest? Like, I like working 7 days a week. I don't think everyone has to like that. And so the right answer for you is going to be different than than the right answer for someone else, where maybe as you've pushed capacity, you realize, you know what, 3 clients, $10,000 a month, I'm living the dream. I'm happy, that's all I need. And that's totally fine. And I think you can give yourself permission to do that.