This is a YouTube video titled "What to say when the client says you're too expensive" containing a monologue or instructional content from July 17, 2024, discussing strategies to handle client objections about pricing by using simple ROI calculations. The content appears to be a single speaker explaining how to justify pricing to potential clients.
That's too expensive. I don't think what you're proposing is worth it. This isn't really a question. But it is, because the client is essentially asking you to defend what you're proposing. And the easiest way to overcome this objection is help ground them in some sort of napkin math. So what does this potential client sell? What's their business? How much do they sell it for? How many new customers do they need in order for what you're charging them to be ROI positive? Chances are it's not very many. Depending on the product or service, it could be anywhere from 100 customers to even one single customer. And their investment in you and what you're proposing pays for itself.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
