What You Call Yourself Matters Differentiated Positioning

What you call yourself matters, and I can prove it with a simple example. So, according to Upwork, over 53 million Americans now freelance, either full time or as a side hustle. So if you call yourself a freelancer, you are essentially categorized the same way as 53 million other people. Not very differentiated. Now, on UPWORK alone, there are 1.5 million freelance writers. So adding this clarification niches you down a level, which is better, but still not great, right? It's if you call yourself a freelance writer, you are lumped into the same category as 1.5 million other writers. And that's just on Upwork. So what do most writers do? They specialize. This is where you might decide to pick something like copywriting, for example. And according to Career Explorer, there is an estimated 151,200 copywriters in the United States. Now, I think it's probably higher than that, but still, it proves the point, right? Copywriting is more specific than freelance writing, which is more specific than freelancing in general, but still. Right? Lots of people call themselves copywriters, which means if you call yourself a copywriter too, you immediately get compared to hundreds of thousands of other writers by the same name. As Shakespeare said, right? What's in a name? And so how do you immediately differentiate yourself from being compared to other freelance writers or copywriters? You call yourself something different. I cannot tell you how many writers have seen an increase in sales calls, DM and email responses, and new clients just by changing what they call themselves and calling themselves a ghostwriter. Same reason why I decided to call myself a ghostwriter. Right? Differentiated positioning.