Nicolas Cole fired 20 employees and 70 clients in a single day, keeping only eight. He chose them by revenue and how easy they were to work with. One client took eleven minutes per article because they always approved instantly.
In one day, we fired 20 employees and 70 clients. In one day. It was like literally the worst day of my life. We went out and got super drunk after because it was just so painful. And we held on to 8 clients. Does anyone want to guess which 8 clients we chose to hold on to? We held on to the ones that were paying us the most money and were the easiest to work with. And in some cases, one of the clients or two of the clients that we kept, it wasn't even that they were paying us the highest rate. It was that they were so unbelievably easy to work with. Anything I wrote, they were like, That's amazing. Ship it. One of those clients we worked with for 3.5 years and I could write her articles in 11 minutes. This is an invisible lever that's really important in your business.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
