A talk on starting an online business that argues your first goal should be making one dollar, not a million. The speaker focuses on overcoming risk aversion and the mindset shift needed when you're just beginning.
When you're first starting out, the goal is to make your first dollar on the Internet. It's not to make a million dollars, you need to make one dollar. Because if you start there, the moment you feel that there's a different direction, that's possible, that's when you become excited about it. If you're risk averse, chances are it's just because you haven't felt that there's another option. But the moment that you feel, oh, there is another way that I can go, then it just becomes a well, are you curious enough to keep going or not? And the decision keep going or not is a lot easier than start something or don't.
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