Nicolas ColeCo-Founder Ship 30 for 30, Premium Ghostwriting Academy

Why Can't You Just Do More Of What's Already Working?

14 Apr 2026 · 1 min

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In this segment, Nicolas Cole reflects on a key insight from the Hormozy team: when a marketing tactic works, the next step is to amplify its frequency. He recounts that live webinars and a paid three‑day challenge (a series of three consecutive webinars with ticket sales) generated the company's largest revenue month of the year. The team questioned why such a successful format was only run once a year, proposing to run it quarterly, then monthly, and eventually weekly. Cole describes a discussion with his colleague Dickie and the broader team, concluding that they need to "reset the bar" and commit to doing more of what works, rather than limiting successful initiatives to infrequent events.

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A question that the Hormozy team asks is, whatever thing is working, why can't you just do more of it? Last year, one of the big things that we learned is that live webinars clearly work. Then at the end of the year, we did our first paid 3-day challenge. We sold tickets and then it was basically 3 webinars, 3 days in a row. And then we pitched PGA on the back end and kind of no surprise that led to our biggest revenue month of the year. And so one of the big things that the Hormozy team was pointing out to me is like, okay, so why can't you just do more of that instead of doing a challenge once a year? Why can't you do it once a quarter? Instead of once a quarter, why can't you do it once a month? Webinars. If you're doing 1 or 2 webinars a month, why can't you do 1 webinar a week? You know, that reset my bar. I came back home, I chatted with Dickie, I chatted with the team, and I was like, we got to reset our bar. Why can't we just do more?