Nicolas Cole explains why the Hormozy team ran their most profitable format, a paid three-day challenge, only once a year when it generated their biggest revenue month. They decided to do it monthly instead of quarterly, then weekly, realizing they needed to stop limiting what actually works.
A question that the Hormozy team asks is, whatever thing is working, why can't you just do more of it? Last year, one of the big things that we learned is that live webinars clearly work. Then at the end of the year, we did our first paid 3-day challenge. We sold tickets and then it was basically 3 webinars, 3 days in a row. And then we pitched PGA on the back end and kind of no surprise that led to our biggest revenue month of the year. And so one of the big things that the Hormozy team was pointing out to me is like, okay, so why can't you just do more of that instead of doing a challenge once a year? Why can't you do it once a quarter? Instead of once a quarter, why can't you do it once a month? Webinars. If you're doing 1 or 2 webinars a month, why can't you do 1 webinar a week? You know, that reset my bar. I came back home, I chatted with Dickie, I chatted with the team, and I was like, we got to reset our bar. Why can't we just do more?
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