This is a YouTube video titled "why Cold Outreach should be your first priority" containing a monologue or talk from July 8, 2024, focused on strategies for ghostwriters to generate leads through consistent cold outreach and follow-up. The speaker explains their daily routine of reaching out to potential clients via social media and email to maintain a healthy business pipeline.
If you want to really make money as a ghostwriter, here is exactly how I structured my days. Monday through Sunday, every single morning, I would spend an hour doing cold outreach. I would Open up Twitter, LinkedIn, Quora, Medium, and I'd look for my target client and figure out what sort of content they would probably want to publish. And I'd come up with a few ideas that I thought would be compelling and then I'd send them an email or DM and just give them those ideas for free, just to spark up a conversation. After I reached out to them, I'd add their name to a list on my phone of people I had reached out to who I could follow up with and try to get on a sales call later. And I did this, this every single morning because I knew reaching out to new clients and sparking up more conversations was how I would keep the leads coming in and my business healthy over the long term. Cold outreach, one hour, every single morning. Make this the priority. Your time spent here won't be about reaching out to as many new people, but just spending that hour following up with people you've already reached out to. It's the relentless follow up everybody forgets or thinks isn't important, but I promise that's actually the secret.