Gen Z uses Instagram's DMs more than the feed itself, a shift from how older generations approach the platform. The conversation explores why direct messaging has become the primary way young people interact on Instagram and how this reflects broader changes in social media habits.
Do you remember?
This was like a couple months ago with the Instagram CEO, went on some podcast and he was like, yeah, the most used feature on Instagram is not the feed, not the explorer, but it's dm. Because Gen Z and young people are just sending content to each other in their DMs all day. And I had this moment where I was like, I haven't checked my Instagram DMs in four years. Like, what? This is the most used feature. That's the. Yeah. Old person, young person test right there.
My thesis is most of Gen Z haven't read a book. Have not read a book. And it's a great question. And actually not. And. But I think that's going to change.
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