Why High-Ticket Product Pricing is Better

It is so much easier to get one client to pay you five grand rather than selling $20, $50, $100, whatever the low ticket product is. The fastest path to accelerating your income is not to go to a vehicle that is lower priced. Everyone races to I want to sell $100 course, because you need a tremendous amount of volume over time in order to sustain a certain run rate, it is much easier to go up the ladder and instead of playing a volume game, playing a quality game, you're looking that would be willing to pay you a premium. So that's for example, why in pga, what we train writers on how to do is to go find a ghostwriting client, educate them on a problem they didn't know they had, or a problem they know they have in their business they just haven't gotten around to solving. Sell a packaged asset and sell it at a premium because.