Nicolas Cole says beginners shouldn't sell strategy or consulting because it's a black box. Both consultant and client lack clear milestones, expectations are subjective, and measuring results becomes nearly impossible, making reliable revenue hard to generate.
I really don't like consulting, advising, strategy— that whole world I think is incredibly difficult to monetize, especially as a beginner. It's way too nuanced. It's basically a black box where you don't really know exactly the milestones and the client doesn't exactly know the milestones, but you're working together on this thing that's really subjective. They subjectively feel like it should be one thing and you subjectively feel like it should be a different thing, and your subjectivity might be better and smarter and warranted, but you're having a subjective conversation, and that's what makes it so difficult.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
