Nicolas Cole built his agency offering only 800-word thought-leadership articles. By doing one thing repeatedly, he got so good at selling it he could close clients in 11 minutes on cold calls. Most services work; what matters is sticking with one long enough to master it.
The only service that I sold when I was building my agency was 800-word thought leadership articles. And so as a result, I became very proficient at speaking to the problems that solves, the outcomes that unlocks. And it got to the point where I was so good at just that one thing that I could get on the phone with someone that I had never met before, ever, and they would become a client in 11 minutes. You get so unbelievably good at speaking to one thing, but that is impossible when one day you're pitching thought leadership articles, you know, and the next you're pitching emails and the next you're pitching video editing services because you deprive yourself of the opportunity to get all those reps in. That's why it's like all of these things can work. It's not a question of whether or not they can work. It's a question of whether or not you stick with one long enough to build the skill to be able to make it work for you.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
