This is a YouTube video titled "Why self-publishing makes you more money" containing a monologue or talk explaining the financial advantages of self-publishing books, including details about royalty percentages and sales volume needed compared to traditional publishing. The speaker discusses print-on-demand options and the economics behind self-publishing. There is only one speaker and no indication that Nicolas Cole is involved.
Most people don't know how easy self publishing is. You can do print on demand on Amazon, you upload your book. Anyone can do that. But if you have an audience, you could and should just self publish because you're going to make more money. And it's important to do the napkin math on how many copies do you need to sell if you're only getting 15% of every sale, or if you're getting 65 70% of every sale on Amazon or 100% on your own site? And after you do the math, you realize you need to sell close to 10 times more books with a traditional deal than if you just self publish. So oftentimes you will make a lot more money just self publishing.
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