Nicolas Cole argues that contacting a lead within 15 minutes of their interest dramatically improves conversion rates. Waiting even a few hours kills your chances. Companies need the infrastructure to follow up almost instantly.
As soon as a lead opts in, as soon as a lead expresses interest, how can we contact them or get in touch with them within 15 minutes or less? Like instantly. You're leaving so much opportunity on the table when, yeah, you follow up with them, but 24 hours later is very different than 15 minutes. So we're really going to try to invest in ramping up that infrastructure.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
