Why You NEED To Be Following Up With The Prospects You're Pitching

20 Apr 2026 · 1 min
0:58

Nicolas Cole ignores first pitches on purpose. He uses follow-ups as a test: if someone keeps reaching out over days or weeks, it signals they care and have the discipline he wants in collaborators. Persistence gets rewarded with a response or call, even if the original offer doesn't fit.

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