Nicolas ColeCo-Founder Ship 30 for 30, Premium Ghostwriting Academy

Why You NEED To Speak Your Goals Out Loud

13 Apr 2026 · 0 min

Watch on YouTube

0:28

In this brief motivational monologue, Nicolas Cole argues that verbally stating your ambitions is essential for success. He claims that the more people who know about your goal, the higher the chance that opportunities will arise because others can connect you with resources or referrals. Cole illustrates this principle with a concrete example: if you want to start ghostwriting, you should announce it to everyone you know, as any of those contacts might introduce you to a potential client. The underlying message is that vocalizing goals activates your personal network and invites the universe to conspire in your favor.

Whatever thing that you want to do in life, you have to say it out loud. Not to get all woo-woo, but I am such a big believer in the more that you say it out loud, the more people who know that that's the thing you're trying to do, the more likely the universe is to conspire in your favor. And it's because the more people that you tell, the more people you have at your disposal willing to help you. That's why step 1, it's like you want to start ghostwriting, tell every single person in your life, "I am now ghostwriting," because you never know who's going to talk to someone else and go, "Oh, I should introduce you. My friend was just talking about how they need a ghostwriter."