Nicolas Cole explains why telling people who you don't work with makes your offer stronger. When you list the clients you won't serve, the right ones feel the message was built for them, not generic for everyone.
One of the most effective copywriting techniques, period, is on a page saying who should not work with you. You're like, this is who I help. And by the way, if you are this person or this person or this person, do not reach out to me. That is one of the most effective things you can do because then it's very clear when the right person sees that they're like, oh, this was handmade for me. But if you just say I help everyone, then everyone goes to the page and everyone goes, ah, it seems like they can't help me.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
