This is a YouTube video titled "Write for 1 specific reader" containing a dialogue between two speakers discussing writing strategies, particularly focusing on blogging and serving the reader's needs. The conversation emphasizes the importance of targeting a small audience and viewing the reader as the main character in writing. The content was created in December 2024.
Success is a lot easier if you just focus on a small number of people focusing on solving their problems, answering their questions, and using writing as the vehicle for scaling that information.
So let's say someone's listening to this and they're like, cool, I want to get started with writing online. And they might have come across the advice that I was actually peddling a few years ago of like, start a blog. How do you feel about starting a blog these days?
My favorite question Blogging is the digital equivalent of being a legacy writer. You think, again, what is a blog? It's your website. You think you're the important part. There's a saying I love repeating to writers in chip 30, which is you are not the main character of your story. The reader is the main character.
Nice. I like that.
I'm gonna steal that. The moment you realize that, you realize that you are in the business of serving the reader.