Two creators discuss building a paid newsletter that generates six figures. They hired a writer to develop their ideas into full issues, then scaled the operation by bringing on more team members to handle editing and production.
While we were there, literally between Mastermind sessions, we wrote the first couple issues on the plate, right? Yeah. So the highest leverage. We came up with the idea for the product, and we wrote the first couple issues to create the template essentially for it. And then the reason this has been so fascinating is we ended up hiring a writer who has been in our ecosystem forever and going, okay, we've already done the highest leverage components, so now we'll provide a lot of the ideas and the frameworks, because they're things that we've created and already thought through and already written about.