Nicolas Cole says writers waste time treating newsletters, social posts, and video scripts as separate projects. Write one long-form newsletter first, then pull key points from it to create social snippets and scripts. One core idea, multiple formats.
Chapters
One of the biggest faulty beliefs that writers have is they think of the different things that they write or the different platforms as completely different projects. They think, okay, I have to sit down and write a newsletter, and then separately I have to sit down and write a bunch of social content, short-form social content, and then separately I gotta sit down and write a video script or a YouTube script or something. And I would really encourage you to not think of all these things as separate, but instead think of them as different versions of the same thing. One of the beauties of writing a newsletter is it is the ultimate forcing function for clarifying your thinking. So the big question is, how do you go from writing a long-form newsletter and then instead of thinking about it as something completely different, how do you just take the thing that you already wrote and extract notes from it?