Nicolas Cole argues writers waste time chasing strangers when they should ask people they already know. Family, friends, former coworkers, and neighbors often need writing or know someone who does. Cold outreach works but asking your network first is faster.
Writers make the process of finding writing clients way harder than it needs to be. You already know your first writing client or your next writing client. They are in your life right now. It's your uncle who's always complaining about how much he's struggling with marketing his small business. Or it's your neighbor who you friended on Facebook six years ago. You always see their ads and they're just awful. Or it's your old co worker or boss or mentor who started a new company. All of these people need your help. For some reason, though, writers like to think that landing clients means they have to go out into the world and pitch people they've never talked to before, ever. And yeah, I mean, you can do that. That works. But why would you start there? Why wouldn't you just do the thing that's a hundred times easier? And just start by asking people you already know if they'd like your help, or asking them if they know someone else who could use your help. So writing clients are everywhere. You are surrounded by them right now. You just take these people for granted, so you don't recognize these opportunities even though they're staring you in the face.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
