Nicolas Cole explains why writers take client feedback personally and why they shouldn't. Most revisions aren't about your incompetence. The client learns from your draft, sees new directions, and changes course. That's how creation works.
Chapters
Oftentimes, especially with writers, I don't know what it is, but it's almost as if the client ever has any sort of negative feedback or changes their mind or decides to go in a different direction, writers tend to hear that and interpret that as, "I did something wrong." And the reality is that the vast majority of the time, it's actually not that you did something wrong. You did something, you took action with the client, and in taking action, the client learned. The client saw, "Oh, we created this thing, now I can iterate on it, and I've decided that after I've seen it, I change my mind, I actually want to go in a different direction. Like, fundamentally, that's what all of us do. You write something, and then you don't realize how you feel about it until you write it, and then after you write and publish it, then you go, "Oh, actually, I decided I didn't want to go in that direction, I want to write about something else." We all do that. But for some reason, when it's the client who does it, the writer or the ghostwriter takes that really personally and goes, "I messed up." But no, this is the growth process. You're creating things, and they are deciding where they want to steer their ship as they go.