Nicolas Cole breaks down X's new Articles feature, which lets users write long-form posts with subheadings and visuals. X is roughly ten times larger than Quora or Medium, giving Articles distribution reach that niche platforms can't match. Cole says this fills the gap that created Threads.
X recently rolled out a new feature called Articles, and when you click on an article, it presents like this. It literally looks like a long-form article. You can include subheadings, you can include visuals, all sorts of stuff. This might not seem like it's that big of a deal, but like the only reason that Threads became a thing were because people wanted to start writing long-form content on X, but there was literally no way to do that. Being able to post long-form on a platform like this with as many users and as much distribution as it has is a huge deal. X is 10 times bigger than Quora and Medium, and I was getting crazy distribution on those platforms back in the day. This is a big, big deal.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
