Nicolas ColeCo-Founder Ship 30 for 30, Premium Ghostwriting Academy

You Are Not Being Salesy By Helping Someone Solve A Problem #business

12 May 2026 · 0 min

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In this short monologue, Nicolas Cole argues that offering a solution to a person's problem is not "salesy"; true salesy behavior is characterized by pushy, urgency‑driven tactics like discount pop‑ups. He reframes the act of presenting a solution as education or free consulting, emphasizing that helping someone is a legitimate marketing approach distinct from aggressive sales tactics.

The first big thing everybody needs to learn when it comes to marketing: when you are helping someone with something, it is not salesy. Salesy would be if I got on this landing page and a big thing popped up that said 50% off discount going away soon. That is salesy. But if I see you have a problem and I know how to solve it and I offer to solve it, that is not sales. That is education. That is free consulting.