Nicolas Cole says the key to world-class writing is converting subjective language into objective, binary statements. Instead of "working 100-hour weeks," ask "Are you working 100 hours a week? Yes or no?" Subjective phrasing adds fluff. Objectivity sharpens clarity.
You can become a world-class writer, world-class, if the number one skill you practice is catching yourself when you speak in subjective terms and trying to be as objective as possible. Like, look at the objectivity of these statements. Working 100-hour weeks, objective. Are you working 100 hours a week? Yes or no? Attending fancy networking dinners, are you attending the dinner? Yes or no? These are all very objective binary statements. The subjective version of this would be like, for founders who want to get more out of their work and feel better about the work they're doing. That, that's 15 words, but it's actually not saying anything. And so this is the whole game, is building that skill of subjectivity to objectivity.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
