You Can Say Anything You Want After These Two Words #content
In this short instructional segment, Nicolas Cole addresses the common creator anxiety about being promotional. He proposes a simple linguistic hack: start any promotional statement with the two words “For example.” By framing a pitch as an example, the speaker can discuss any product, service, or idea without feeling self‑censored. Cole backs the claim with a personal anecdote from his 2016‑2017 Inc. magazine column, where he repeatedly slipped mentions of his ghost‑writing agency and friends’ businesses into articles by presenting them as examples, and the editors never flagged him. He argues that the belief “I don’t want to be promotional” is a faulty mindset that can be instantly overcome with this framing technique, and he encourages creators to adopt it whenever they need to direct attention from free content (newsletters, videos, etc.) to a paid offering.
