Nicolas Cole says you can't know what you're passionate about until you actually write it. Topics you think you'll love often bore you after a few pieces, while random subjects surprise you. The only way to find what sticks is to write widely and track what feels rewarding.
The things you think you're really passionate about writing and the topics that you think you want to write about forever, you will go write about those 1 or 2 or 3 times, and you will realize that you're actually not as excited to write about those topics as you originally thought. And then there are other topics that you might be taking for granted. There are other topics that you might be valuing as less than, that might seem less exciting, for example. And then you write about them and you realize, hey, I actually know a lot about this, or I actually really enjoy this, 'Or this is really resonating with people.' And then those are the ones that you start doubling down on. So, again, my point is you do not know the answer, and you will never know the answer just by sitting at your desk and like thinking about it. The only way that you will learn what you enjoy writing and what you don't, what's resonating with other people and what's not, the only way that you will learn is by writing lots of different things. And even to this day, very often I will pick random topics because that's the thing I'm interested in today or this week, and I'll write about it. It has nothing to do with my niche, it has nothing to do with our businesses, it has nothing to do with our ecosystem, but I write about it because I'm passionate about it. And then guess what? 99% of the time after I write about it, I'm like, yeah, that was cool. I'm actually not as excited to write about that as I thought. And then I move on.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
