Nicolas Cole argues service-based creators need far fewer clients than they think. Two high-quality clients are enough because your personal capacity is the real limit, not your niche. Onboarding many clients at once causes panic and operational breakdown.
This is what's so great about services. You do not need 10,000 clients. You don't need 1,000 clients. You don't need 100 clients. You need like 2 clients. Over and over again, I have to keep reminding writers, if you think, oh, my niche is too small, it's not. I promise you won't even be able to capitalize on 1% of that niche because you're just you. If tomorrow 10 people all said, I want to work with you, you wouldn't be able to do it. You would have a panic attack. You couldn't onboard 10 clients all at once. So you do not need the world. You need like 2 people.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
