Nicolas Cole says you don't need novel ideas to create great content. Instead, list ten questions a beginner might ask about your topic and answer them. That's how you build evergreen content that actually helps people.
People think that ideas need to be novel, and the reality is the novelty wears off very quickly. Oftentimes, the "I'm struggling to come up with ideas" is thinking that you need, like, every idea has to be some massive new novel idea. It's really not. It's recognizing that in every single industry or every single topic, there is infinite stuff that needs to get explained. And so, all you're doing is you're just, "What's the next thing I got to explain? What's the next thing I got to explain? What's the next thing I got to explain?" Don't think in terms of generating ideas. Think in terms of answering questions. Ideas are like these big amorphous, like, how do I wrap my hands around it? The best ideas are really just answering people's questions. So sit down and make a list. What are 10 questions that if you met someone at a dinner party, they would ask you? Or if you were a beginner and you knew nothing about this, what are the first 10 questions you would ask?
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
