Nicolas Cole argues writers don't need gatekeepers to publish online. Share ideas publicly, use likes and comments to see what works, then double down on it. Treat publishing like buying lottery tickets: the more consistently you publish, the better your odds.
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You don't need permission to write online. No publisher has to choose you, no editor has to approve your work, no gatekeeper has to say you're worthy. Just Open X or LinkedIn and hit publish. You give yourself permission. So here's how to practice in public first, share an idea. See how it performs. Then gather feedback from readers in the form of data. How many likes did it get? How many comments did it get? Then double down on what's working, and then ignore everything else that isn't working. Your readers will tell you what to write next. You just have to listen. This is what makes writing online a lottery game. Every time you hit publish, you buy a lottery ticket. You can't control whether you win. You can't control the algorithm. The only thing you can control is how many tickets you buy and whether or not you keep playing the game.