This is a YouTube video titled "You Don't Need Testimonials To Land Clients" containing a monologue or talk from July 15, 2024, discussing strategies for beginner writers on client acquisition, emphasizing that testimonials are not necessary and highlighting the importance of educating clients and using a consulting approach rather than spam outreach.
Do you have any testimonials? This is a really hard one for beginner writers to internalize. Testimonials do not matter. I built my entire Ghostwriting Agency to $180,000 per month without a single testimonial because all our clients wanted to remain anonymous. If a client is asking you for testimonials, that means you haven't done a good enough job educating them on the specific problem or opportunity you see in their business. Which is why it's so important for you to do your homework and take a free consulting approach to landing new clients and not just using some AI software tool to craw a thousand email addresses and spam your cold outreach message to as many people as possible.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
