You Should Only Give People ONE Thing To Do At A Time

This is a really helpful mental model, especially when you're interacting with clients. You don't want to give people 10 different things to do. You want to give them one thing to do with 10 reasons why they should do it. When you're really good at something or you're proficient at something, your impulse is you want to share about it. You're like, here's all the things that you can do. And in reality, that usually isn't the most helpful thing because what inevitably happens is the moment you tell anyone to do anything, the very first thing they say is, here are 10 reasons why that won't work for me. Here are 10 reasons why I can't do that. For example, if you go, I'm going to show you how to leverage your expertise and start creating content on LinkedIn, immediately 90% of the room is going to go, I don't think anyone's going to listen to me about that. I don't want to put myself out there on LinkedIn because I'm afraid of XYZ. I see people doing that all the time and it's super cringe and I don't want to come off like them. I want to do it a different way. You immediately unlock all these questions and all these objections. And so that's why you have to be very careful to not actually say, here's all the things that we're going to do. And instead you go, here's the one thing we're going to do. I'm going to walk you through each individual question and objection as to why this is the right approach, not the wrong approach, why you should do this instead of this. You have to really slow it down for people. It's true for everyone. It's true for everyday consumers all the way up to CEOs of the largest, most successful companies in the world.