Nicolas Cole argues you can't serve multiple audiences with one channel. He points to PGA, AI Writing School, and Ship 30 for 30 as examples that each maintain separate email lists for their specific audiences. Segmenting beats lumping everyone together.
Whenever I hear someone say, "This person wants to serve multiple audiences. What do you think about grouping them all together?" That's almost always the wrong decision. I know that you can serve different audiences. The problem though is that different audiences all have different wants and needs. That's why, for example, like PGA as a vertical has its own EEC and then AI Writing School and Ship 30 for 30, that has a different EEC. We don't like lump everyone together into one giant email list because there's different wants and needs.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
