Nicolas ColeCo-Founder Ship 30 for 30, Premium Ghostwriting Academy

Your Bonuses Should Overcome The Customer's Objections #shorts

7 Jun 2026 · 1 min

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1:10

In this short video, Nicolas Cole explains how to design bonuses and offer enhancements that directly address the most common customer objections—lack of time, insufficient expertise, and price concerns. He illustrates each objection with a concrete example from his Ship30 program: a 10‑minute‑a‑day fast‑track curriculum to solve the time objection; daily bonus templates that provide ready‑made content for beginners to tackle the expertise objection; and high‑value digital‑product bonuses (valued at 2‑3× the price) bundled with the main offer to counter the cost objection. Cole emphasizes that successful offers must first identify the reasons potential customers give themselves for not buying, then build bonus elements that neutralize those reasons, thereby increasing perceived value and conversion rates.

Chapters

there's lots of different things you can offer someone. You can offer them more information. You could offer them an experience. The thing that dictates that decision is, okay, but whatever thing you're giving them, does it overcome an objection? So for example, when we had Ship 30, to solve the objection of time, I don't know that I have time for this, we created a fast track curriculum that was like, hey, and by the way, if you don't have time, we compressed an entire fast track where all this is going to do is take you about 10 minutes a day. Everybody has 10 minutes a day. If you want to go through the fast track, you're more than welcome to. And then expertise. What we did is we said, "Yeah, no worries. Even if you're a total beginner, we've paired each day with a bonus template." So, it's like, "Oh, you have no idea what to write? We've made the decisions for you. All good." And then cost, it's like, "Oh, well, Ship30 is too expensive." We go, "Okay, expensive and cheap are all relative, but as part of joining, as a bonus," then we give them some other, like, digital product expiring bonus that's worth 2 or 3x the price. And we're like, "Hey, you're getting a deal here." We did all sorts of things to to overcome objections. This is the way to think about it is what are the reasons that your target customer is telling themselves why they can't or shouldn't do this? And you should build things that directly address those reasons.