Nicolas Cole argues that one idea can be reshaped into infinite formats. Don't lock your idea into a single medium like a newsletter. Treat it as modular, expanding or compressing it across different channels.
All content is like one idea just expanded and contracted in infinite ways. 'Cause you can say the same thing and just compress it, or you can say the same thing and expand it a little bit, and say the same thing and expand it more, and say the same thing and expand it more. Don't just view, "Oh, I wrote a newsletter and that's the only form in which that idea can live." No, it's just an expanded version of that idea, but you can compress it and expand it in infinite ways.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
