Do free work first to build credibility and land paying clients faster. The speaker argues that offering services for free early on gets you experience and testimonials that justify higher rates later, accelerating your path to $10k monthly income.
What is your fastest path to 10k a month? I often advocate for the step before that, which is you shouldn't even try and charge for the first thing that you do. Whenever I talk about the ROI of free work, everyone comes back and they're like, no, you should get paid what your worth is and your value and you should never do free work and don't let people take advantage of you. And I'm like, you're thinking about it completely wrong. In the beginning, free work is basically a marketing cost. It is a way to remove all friction and get yourself paid in experience, credibility, pattern recognition. So all of a sudden you don't have the constraint where you go, I'm going to charge grand for this. And someone goes, no. Want to know how you remove that barrier? You just say, I'll do it for you for free. And everyone thinks, no, that's a short term loss. But if I told you you're going to go pitch that service for three grand and it's going to take you nine months to get someone to say yes. Or you could pitch it to someone for free today, do a project, and then the next month have something to point to that you can ladder up to a client. Month two, which one would you take? And it's only in hindsight or once you explain that, the person goes, oh, I would do the second path, but that's not what most people do.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
